ESTA

Sluzew Cultural Centre, Warsaw, Poland, 24 – 25 March, 2015

In cooperation with the Polish Music Council, we would like to invite you to an interactive capacity building workshop at the Sluzew Cultural Centre in Warsaw. The aim of this workshop is to investigate best practice models of audience development, participation and experience in the culture and music sector.

The term ‘Audience Development’ has received much attention lately, but has been practiced by cultural operators for a long time: It is a collective term that describes strategic, dynamic and interactive processes that encompass all aspects of promotion, publicity, marketing, public relations, programming, membership, community engagement, communications and educational programmes aimed at making the arts widely accessible and addressing the needs of existing and potential audiences.

Participation in the workshop is free of charge and is open to EMC member representatives and invited guests only. We are pleased to be able to offer free accommodation from the 23rd to the 25th March, as well as free meals and refreshments in the frame of the workshop. Participants will only have to cover their own travel to & from Warsaw.

Background
Audience development is increasingly being discussed in the academic field, and cultural organisations have always had an interest in reaching out to new audiences and strengthening bonds with existing ones. At the same time, the EU Commission has announced that increased access to culture is one of the priorities of the Creative Europe Programme, and has thus put a strong focus on audience development.

In response to these recent developments, the EMC has decided to organise a workshop for interested members. Since the music sector is highly diverse and has many sub-sectors, different models practiced by EMC members will be presented and compared to determine similarities and differences: What can a community choir learn from a pop festival? How can music education help classical orchestras reach out to more people? What can a conservatoire learn from the marketing strategies of a live music venue?

Join the discussion at the Sluzew Cultural Centre in Warsaw on 24 - 25 March 2015!

For more information and the draft programme, see the EMC homepage.

We are happy to announce that a new branch ESTA Portugal has been founded.

They are very much welcomed in the ESTA family!

PLEASE NOTE: Deadline postponed to June 1, 2015

We bring to your attention a notice about the international composition (for String Quartets) competition Piero Farulli.

Information about the competition (PDF)

We would be grateful if you could forward it to all teachers and students, to whom it might be of interest. Piero Farulli has been president of the Italian ESTA branch.

The competition means to remind him as the violist of the Quartetto Italiano and the founder of the Scuola di Musica di Fiesole.